Voices of F1: Matthew Marsh on the art of F1 brand partnerships, must-read motorsport books and more

Matthew Marsh, the voice of Star Sports and Fox Sports’ F1 Coverage in Asia is far more than just a broadcaster! Being the founder of the Motorsport Consultancy EDJ, Matthew explains how brand partnerships in F1, such as Epson and Mercedes come about, his lessons working with Zak Brown, his memories of the Fox Sports F1 Crew and shares his story with GoF1!

00:00 Intro
03:41 Matthew’s motorsport book recommendations
09:02 Why F1 needs Masi now
18:55 Why did the Fox/Star Sports F1 coverage end?
22:06 How did Matthew land into the world of broadcasting?
26:34 How a broadcaster became a racing driver
31:41 What was the Fox/Star Sports crew like to work with?
35:19 When Matthew raced against Adrian Newey and Toto Wolff!
37:30 Matthew’s Le Mans experience
44:06 Matthew’s work with sponsorships in F1
47:18 Matthew’s learnings from Zak Brown
52:42 How did EDJ come about?
56:15 How are F1 brand partnerships executed?
1:02:32 The Liberty Media impact on teams’ perceptions
1:06:14 Visibility vs engagement – the modern issue
1:09:00 Why Vijay Mallya was the unluckiest F1 team boss!
1:10:42 Why F1 fans are not the only valuable group for brands
1:16:32 A sneak peek into GoF1

#MatthewMarsh #GOF1 #VoicesofF1

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